We steward what has been entrusted to us.
SDG Holding organizes, protects and develops businesses with integrity, discernment and patience. Our horizon spans generations.
The name
SDG
SoliDeoGloria
SDG stands for Soli Deo Gloria, Latin for “glory to God only.” The phrase reminds us that capital, companies and results are under our care for a season. That is why we act as stewards.
It is a conviction that shapes our character, our relationships and our partnerships. Our products and services are built to solve real problems, for everyone, without distinction. We are accountable for what we receive, and we return more than we found.
Purpose
What we are
SDG Holding brings together, governs and develops the group’s companies and products. We pursue compounding growth: results reinvested with discernment, year after year. We would rather grow soundly than grow in haste.
Vision: to be a Brazilian group governed to endure across generations.
Four pillars
How we operate
CHOOSE
We only enter what we understand.
- Criteria written down before every decision.
- Businesses that generate cash, serve real customers well and are led by people of integrity.
- Saying no is part of the method.
IMPROVE
Every business should be better than we found it.
- Management through simple rituals, visible numbers and clear goals.
- Technology and data where they reduce waste or improve service.
- Close support for leaders, with autonomy and accountability.
ALLOCATE
Every real has a defined purpose before it is invested.
- Reserves before expansion.
- The holding does not take on debt to grow.
- We reinvest where returns exceed the opportunity cost by a clear margin.
CREATE
Products are born from real problems.
- We validate with customers before we expand.
- One launch at a time, with clear criteria to continue or stop.
- We close with the same discipline with which we begin.
Hover over or tap each pillar
Values
Who we are
- REVERENCE
- We recognize that growth, capital and results exist within a greater responsibility. We lead with respect for what has been entrusted to us. Soli Deo Gloria.
- ESSENCE
- We recognize strengths, limits and what makes each person unique. We amplify what each person does best, complement capabilities and build awareness of blind spots and impact.
- HUMILITY
- The group may grow; our posture does not change. Results do not make us greater than what we are called to serve.
- EXCELLENCE
- Work done well gives back honor. We pursue quality, rigor and consistency. Excellence as an offering, not as vanity.
- SOBRIETY
- Judgment before appearance or haste. Clarity in decisions, balance in posture and communication without excess.
Principles
How we act
- STEWARDSHIP
- We care for what has been entrusted to us as those who will give an account. We manage to preserve, develop and make it last beyond us.
- INTEGRITY
- What cannot be done in the light will not be done. We do what is right even when no one is watching.
- GRATITUDE
- Nothing we build is the result of a single effort. We acknowledge those who contribute, honor what we receive and give back responsibly.
- COHERENCE
- We make sure there is no distance between what we say, what we sign and what we do. We choose relationships, businesses and partnerships consistent with our principles.
- PRUDENCE
- We decide with data, time, a margin of safety and reserves to weather cycles.
What we do not do
Limits
- WE DO NOTinvest in what we do not understand.
- WE DO NOTtake on holding debt to grow.
- WE DO NOTpromise results we do not control.
- WE DO NOTuse faith as a sales argument.
- WE DO NOTtrade reputation for short-term results.
Clear limits protect what we build. They apply to the holding and to every company in the group.
Areas
Where we act
Technology and management services
Equity stake in Swell IT Solutions, a technology, data and project management consultancy.
OperatingProprietary products
Software and services for entrepreneurs and small and mid-sized businesses.
In developmentEquity stakes
Businesses that meet our criteria, at the right time.
Ongoing reviewPhilanthropy
A share of results directed to social impact initiatives.
Being structuredEach company and product is presented when it is ready to serve well.
Governance
How we decide
Relevant decisions are recorded in writing, with assumptions, criteria and owners.
The holding’s assets are kept separate from each company’s operations.
We review every business and every capital decision annually.
Frequently asked questions
FAQ
What is SDG Holding?
SDG Holding is a Brazilian holding company based in Goiânia, Goiás. It organizes, governs and develops companies and proprietary products with a long-term focus.
What does SDG stand for?
SDG stands for Soli Deo Gloria, “glory to God only.” SDG Holding is not related to the United Nations Sustainable Development Goals, also abbreviated as SDGs.
What does SDG do?
Technology and management services, proprietary products for entrepreneurs and small and mid-sized businesses, and equity stakes in businesses.
Does SDG offer investments to the public?
No. SDG Holding invests its own capital. It does not raise funds from the public and does not offer investment products.
How can I present a company or a partnership?
Send a brief presentation to the contact address below. We review every proposal against our criteria.
“Not unto us, O Lord, not unto us, but unto thy name give glory, for thy mercy, and for thy truth’s sake.”
Contact
Partnerships and press
192 João de Abreu St., Setor Oeste
Goiânia, GO 74043-010 · Brazil